For a long time, adding photographs to a real estate ad has been the standard. However, using videography in real estate advertising has been slowly rising the ranks.
Currently, whether it’s a simple video or a fully-fledged short film, real estate videography has been a huge marketing trend. That’s why a lot of property owners and real estate agents use videography to get the properties sold for an excellent price.
Whether you’re a beginner videographer or a property owner who wants to make a video of their property, real estate videography pricing is an essential factor to consider.
Today, I’ll walk you through a quick guide with everything you should know about the topic. Let’s dive in!
Benefits of a Good Real Estate Video
The huge rise in videography isn’t just a coincidence. When it comes to real estate marketing, there’s a lot of potential reasons to make videography a superior method when it’s compared to written ads and photographs.
Let’s have a look at these reasons!
The Most Immersive Experience
Real estate agents are always on the lookout for any method that can enhance their sales. When you compare a video to written ads and simple photographs, videos are the most immersive experience.
Using a video guarantees that the client will gather tons of information about the property in minutes.
Customers will be able to have a first-hand experience of the rooms, the sizes, and locations of the property. Without a video, customers will have to do a lot of research on their end to build a clear image of the property.
Builds More Trust with the Client
It goes without saying that videos can provide a realistic view of the property, which is generally appreciated by the buyers.
Providing a good video of the property is a good sign that adds to the trust factor of the seller as well.
Better Market for the Real Estate
Based on the previous points, it’s easy to predict that real estate agents who use videography can expect a much bigger and profitable market for their listings.
According to a recent survey, real estate agents who add videos of their properties have seen up to 403% more interactions than those who don’t have videos.
The same survey also found that 85% of buyers and sellers prefer ads that include videos of the property.
How Much Does Real Estate Videography Cost?
Generally, a real estate videographer should cost a minimum of $400 per property. This price can rise up to $1,000 or $1,500 for a great one.
However, the price you’re going to hear the most for a decent real estate video is an average of $500 to $600.
Factors Affecting Real Estate Videography Pricing
Now that you know how the price of a real estate video can vary, it’s time to introduce some of the aspects that can affect this price.
By factoring in these points, you’ll be able to make a rough estimate of how a real estate video will cost.
According to the Type of Video
The type of video you’re shooting is one of the most significant pricing factors. A real estate video can be a simple and short walkthrough video that’s even shot in one take.
Instead, a real estate video can be a cinematic one that’s more like a short movie about the house. These ones are usually shot professionally and cost more money.
Additionally, some videos may include a neighborhood profile. This may also require some permits, which translates to a higher price.
According to the Type of the House
When it comes to packages, the type of house being shot can play a huge role in the pricing of the video.
For example, a lot of videographers determine their prices according to the square footage of the property. The reason is that a larger house needs more time to be fully filmed.
Moreover, some videographers might price their packages differently according to the luxury level of the house and neighborhood, where a higher-end house might cost almost double the price of a lower-end one.
According to Rates in Your Area
This is more notable with local real estate videographers, where they price their packages according to each other for competitive reasons.
Using Special Equipment
If you want to shoot excellent video, you might require some aerial views of the house. Also, some areas might need special lighting to look great on video.
Adding drones and special lighting systems requires a higher budget, and therefore, a pricier package.
Using Professional Music or Narration
This might sound like a small piece of detail. However, a lot of real estate agents care about the audio part of the video.
Instead of free music samples, some videographers use professional music that entices the viewer and adds to the final quality of the product.
Also, some real estate agents prefer to hire professional voice-over actors to narrate the listing’s description. It goes without saying that these elements can have a huge impact on the price of the package.
Can You Make a Good Video of Your Real Estate Yourself?
Some people prefer to go the extra mile and make the video themselves. The biggest perk is that you might save a lot of initial costs by pulling off the videography part yourself.
In fact, there are many online video makers that specialize in editing real estate videos, including:
These video editors are great options if you’re on a budget. However, you’ll still need to buy some equipment and learn the required skills to make a good video.
In that case, you might need to rent or buy a new professional camera. You might also need to watch some tutorial videos on how to make a good real estate video.
As you can see, this can be a bit time consuming and might cost some money. That’s why I prefer leaving this job to a professional.
Wrap Up
Today, shooting a video of the property is an essential key to the success of the sale. There are tons of reasons to never overlook the power of a video in your listing.
With that said, you now have a better idea of real estate videography pricing. As you can see, the price depends on many factors that should be considered for an accurate estimation.